Strategic monitoring & e-reputation: continuous monitoring of publications, comments and conversations, alert identification and reputation-risk analysis.
← All referencesCASE STUDY
SETRAG
Strategic intelligence, e-reputation & influence communication
A monitoring, media-management, amplification, e-reputation and digital-response programme designed to support SETRAG’s communications and manage its information environment.
SUPPORTED ORGANISATION
CONTEXT
The challenge to address.
SETRAG needs to ensure the visibility of its communications and manage an information environment where digital conversations can quickly affect understanding of its activities and its reputation. The challenge is to detect sensitive topics, amplify useful information, organise a proportionate response and coordinate media relays according to priorities.
OUR WORK01 02 03 04
A response built around the need.
Media management & public relations: coordination of online media partners, editorial analysis of topics and adaptation of angles to audiences.
Amplification & digital influence: content relays, interactions, message contextualisation and support for digital conversations.
Digital response & strategic support: detection, analysis, orientation and intervention when sensitive, inaccurate or incomplete content presents a genuine issue.
Managing a fast-moving information environment
Cible Afrique supports SETRAG in distributing and amplifying its communications, continuously monitoring digital conversations and rapidly identifying sensitive or emerging topics that may affect understanding of its activities and its reputation.
A modular, responsive and proportionate programme
The programme combines media management, monitoring, amplification, conversation support and digital response. Interventions are prioritised according to the level of risk: the objective is not to respond systematically, but to focus action on situations involving a genuine reputation or clarification issue.
PUBLIC DELIVERABLES & EVIDENCE01 02 03 04
What this assignment allows us to present.
Permanent monitoring, amplification, interaction and digital-response programme.
Modular media management aligned with SETRAG’s priorities and news cycle.
Monthly reporting on publications, sensitive topics, amplification actions and recommendations.
Coordination with the Communications Department to prioritise issues and responses.
DISCUSS
Facing a comparable challenge?
Tell us about your context. We will build a tailored approach.
Tell us your needs