Strategic monitoring & reputation intelligence: tracking conversations, sources, trends and signals relevant to the opinion environment.
← All referencesCASE STUDY
Eramet Comilog
Strategic intelligence, reputation & media relations
Support combining reputation intelligence, media relations, editorial influence, image management and content production to better document Comilog’s activities and transformation.
SUPPORTED ORGANISATION
CONTEXT
The challenge to address.
As part of strengthening its media relations and understanding its reputation environment, Comilog is seeking a more regular, proactive and qualitative editorial presence. The challenge is to better document its activities, projects, impacts and transformation while adapting angles to media and audience expectations.
OUR WORK01 02 03 04
A response built around the need.
Media relations & editorial influence: coordination of media partners, angle development, editorial briefs and adaptation to each outlet’s editorial line.
Image management & public relations: support for narratives, messages and stories highlighting Comilog’s activities, impacts and transformation.
Field production & digital support: missions in Moanda, information and testimonial collection, reporting and content adapted to digital channels.
Building a more strategic media relationship
The programme goes beyond relaying institutional news to build a more regular, proactive and qualitative editorial presence. Cible Afrique coordinates media partners, proposes angles and adapts treatments to editorial lines and audiences.
Connecting monitoring, fieldwork and editorial production
The assignment combines reputation monitoring, qualitative media analysis, field missions in Moanda, testimonial collection and content production. The aim is to surface documented stories about operations, local impacts, transformation, innovation and Comilog’s economic role.
PUBLIC DELIVERABLES & EVIDENCE01 02 03 04
What this assignment allows us to present.
Structured reputation-monitoring and media-outcome tracking.
Editorial coordination and mobilisation of media partners around differentiated topics.
Field missions in Moanda to document local realities, testimonials and impacts.
Production and tracking of editorial and digital content, with periodic reporting.
DISCUSS
Facing a comparable challenge?
Tell us about your context. We will build a tailored approach.
Tell us your needs